Describe by many in every aspect, the original Polaroid is Apple of its time. Polaroid was founded by Dr. Edwin H Land in 1937 who lead the Company for forty-three years until 1984.
Dr. Edwin H Land is the father of instant camera, a genius with his magic camera. It is seventy years since Land invented created the first Polaroid camera, Land did not believe in market research, Land said that marketing is needed if your product is no good.
He once said: “ You need to show it to people that they have no idea they want it but is irresistible.
In his annual meeting, he will turn the meeting like a show, he would show and demonstrate the product’s feature, and by the end of the session, you’ll ultimately be drawn to it, and you’ll need to have one. Does this sound familiar to you? Young Steve Jobs watched closely how Land did in the 1970s, 1980s. Do we see some similarity here?
Land made a short movie for his staffs in the 1970s, and what Land said in the films was astonishing, it was closely related to what you are holding on today.
Today, we have the Polaroid Originals OneStep Plus to relive analogue photography, to relieve a part of history.