Everyday Made Extraordinary with Häagen-Dazs

The philosophy of Häagen-Dazs has always been simple: a meticulous obsession with high-quality ingredients and craftsmanship. Every Häagen-Dazs ice cream starts with 100% real cream and milk, which is then blended with carefully selected ingredients from around the world, and then finally made in France. Häagen-Dazs thoroughly combine these ingredients to create the most excellent ice cream.

What’s up Häagen-Dazs

Now, the brand is redefining their design, advertising and experiential offering to make ‘the everyday
extraordinary’ and to be at the forefront of what is relevant to millennials today.

Häagen-Dazs once again redefines the rules of ice cream for a new, trend-setting millennial consumer; a new consumer who is seeking authentic and immersive experiences they can partake in and share with others.

To reflect this new vision, Häagen-Dazs has refreshed its designs; creating a bold collection of colourful, worldly and fun patterns across the full range.

Below is just an example to display the extraordinary taste and experience of Häagen-Dazs’ core, flavours: Vanilla, Belgian Chocolate, Strawberry, Matcha Green Tea and Macadamia Nut.

About Häagen-Dazs

Häagen-Dazs has been making ice cream since 1961. The company’s founder, Reuben Mattus, had the vision to make the best tasting ice cream in the world using high quality, carefully selected ingredients. Every Häagen-Dazs ice cream starts with real cream and milk, blending with carefully chosen ingredients.

Launching with three simple flavours – chocolate, vanilla and coffee, today the brand has millions of fans in over 84 countries and is sold in Haagen-Dazs stores, major supermarkets, convenience stores and through foodservice channels, and has more than 24 products, including pint tubs, mini cups and stick bars with iconic flavours like Belgian Chocolate, Strawberry, Matcha Green Tea, Vanilla and Cookies
and Cream.

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